The introduction of “Pink Auto Rickshaw Service” by the Commissionerate Police is an unique and innovative measure in the field of Women Security.

To ensure safe and secure journey of Women in the city of Bhubaneswar “Pink Auto” scheme was launched and inaugurated by Hon’ble Chief Minister of Odisha
on Dt.27.06.2015.

• The Auto service is referred to as “Pink Autos”.


• Five Kiosks are functioning at Baramunda, Jayadev Vihar, KIIT Crossing, Vani Vihar Crossing and Mastercanteen Squares to facilitate Women passengers to avail service over phone.


• To Control and ensure proper service by the PINK AUTO Kiosks, a PINK AUTO cell is functioning at Bhubaneswar Traffic Police Station.


• Similarly “Pink Auto” service has been extended to Cuttack City w.e.f. 18.11.2015.


• This service is available in 5 Prime location of the Cuttack city i.e Badambadi Bus Stand, SCB Medical College Chowk, Shailabala Women’s College Chowk, CDA Sector-VI and Railway Station.

• The Commissionerate Police has developed a well-structured guideline for conducting the background verification and assessment of behaviour of the volunteering auto drivers towards women.


• The aim is to provide security to women & to identify those candidates who would do justice to the women-friendly label.

   Features:-

1. The Autos are being driven by male drivers who are sensitised to take care of women commuters even in difficult situation and they are also trained in first-aid.


2. Pink Auto Rickshaw is primarily for Women, Children and families.


3. The direct involvement of police in this project gives a feeling of empowerment to the Auto owner cum drivers.


4. Active involvement of Auto Associations has helped in regulating the Auto drivers and in provides adequate support to the Project.